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Wednesday, May 14th, 2008 | Author: Administrator

I had to relocate for a job recently. Which means I had to find a new gym to join. After looking around, I was a little displeased with the lack of choices in the area where I just moved. I found a gym that was relatively close to my house and had enough amenities. I was really disappointed by the price. My first bill was $57. This is a little steep for the area I moved to. I just came from a more expensive area (South Florida) and my membership was only $35 for the same stuff.

My 30 day trial period

Luckily, Lifestyle Family Fitness offers a 30 day money back guarantee trial. I decided to use the gym and see if I liked it. To be honest, the gym has all the equipment needed. Which is to say the dumbbells go over 110lbs, they have a squat rack, and a bench press. The biggest drawback is they’re crowded, everyday. I decided to exercise my 30 day out. Mostly in hopes they would counter like every other gym I have ever belonged to. Most of the time they want to know the problem, and then offer a solution to fix it. When they asked me why I wanted to quit, and I responded with, “price and too crowded”. Here is where their in-ability to problem solve came in. They were looking for some loop hole to keep me from getting a refund, instead of fixing the problem. Most places would come down in price.

They have plenty of margin to work with…

I came from an area with higher cost of living, much higher taxes, much higher rent and real estate costs. The gym I to which I used to belong has a larger footprint and offers more locations, yet still manages to charge $21 less per month than Lifestyles. Either the gym manager is unable to sell or the business is run so badly that the margins are slim, even at the extremely high prices charged. I’m a little saddened that Lifestyles seemed to have a sales prevention team working the day I quit. Another person may have been able to save a sale by lowering the price to the same level that others are grandfathered in at.

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Category: Rants  | Tags: , ,  | Leave a Comment